Invigorate Your Space with Pantone’s 2023 Color of the Year – Viva Magenta

Three creative ways to pair this vibrant shade of red into your design plan, like choosing green accents to provide contrast
Azadi Rug 74590

Photo Courtesy of Azadi Fine Rugs

Energize any room in the house by adding Pantone’s 2023 Color of the Year, Viva Magenta. The bright and exciting shade of reddish pink adds flair to a space and can easily be incorporated into your design. “Viva Magenta is a shade rooted in nature descending from the red family and expressive of a new signal of strength,” explains Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Viva Magenta is brave, and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration!” 

Viva Magenta

Photo Courtesy of Pantone

AZADI Fine Rugs offers three ways to pair area rugs with this rich hue. First, consider your color palette when selecting an area rug. Refer to a color wheel to find complementary shades to the color you have chosen. The complimentary shade to magenta is green. “Opposite from magenta you’ll find green on a color wheel. By combining green and magenta, you’ll create a rich, bold, eclectic look, with a powerful contrast,” a representative from AZADI explains. “Suppose you decide to use magenta for the walls, this green rug will provide the contrast you are looking for with a romantic, Boho feeling.” 

Azadi Rug 75822

Photo Courtesy of Azadi Fine Rugs

If a magenta-green pairing is too bold for your space, consider natural earth tones. A light-colored rug paired with Viva Magenta accents adds vibrant pops of color to a room. “This combination makes a classic, timeless color palette that will mirror nature. Magenta calling to mind the sunset, and the earth tones reflecting a desert landscape.”

For an exciting and edgy vibe, consider magenta with a black rug. A black rug is perfect for a modern home and will allow the jewel tones of magenta to stand out. “Adding a black area rug will create an instantly chic, modern look – perfect for a modern home. Another selection from our Modern Moroccan Collection, this black area rug is sure to ground the feel of the room while providing the perfect backdrop for Viva Magenta.”

Azadi Rug 79263

Photo Courtesy of Azadi Fine Rugs

Whatever your design needs, AZADI Fine Rugs is a trusted resource for fine, contemporary, and antique rugs. Established in 1790, the business boasts an inventory of over 40,000 in-stock fine rugs, with galleries in Scottsdale, Sedona, Telluride, and Jackson Hole. For further information, visit

Categories: Fixtures & Finishes