How to Shop Small and Support Local Businesses in Jackson Hole

Shop Strong JH is a collective of locally owned small businesses you can support right now

It’s no secret that the global pandemic caused by COVID-19 has affected businesses around the country. While customers were kept out of stores during the stay-at-home orders, owners were forced to find new ways of running a business during this new normal.

Lisa Roarke took this challenge and, in addition to working her full-time job, created a resource for small businesses in Jackson Hole. Inspired by a similar initiative that started in Georgia, Roarke began finding businesses interested in joining her project, and quickly gathered a range of shops and restaurants that were eager to participate.

“After working in retail myself, I quickly learned how supportive and tight-knit the small business community is in Jackson Hole,” Roarke says. “As a town that thrives off of our high seasons, especially summer, these smaller businesses rely on that traffic to make it to the holiday season. The SSJH initiative was so indicative of how eager and enthusiastic the business owners were to help one another.”

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Shop Strong JH is a collective of locally owned small businesses and entrepreneurs in Jackson Hole. These “tiny” businesses must truly be small, with under six full-time, year-round employees; be locally owned and operated; and must have a physical storefront or restaurant entrance.

The initiative is a collective effort, with website design done by Roarke and graphics created by Grace Peck, owner of Roam. The website hosts participating businesses’ logos, contact information, social media handles and details about how each is currently operating (re: curbside pickup/local delivery/take out/ streaming classes etc.). Roarke also uses Instagram as a tool for outreach by posting photos of the participating shops and restaurants and what they offer.

“It’s been so inspiring to see the creativity coming from everyone. They’re figuring out how to operate and succeed, even though it might not be face-to-face behind a counter.” — Lisa Roarke

Shop Strong JH currently plays host to 26 businesses, including 12 retail shops, 10 restaurants and coffee shops and 4 health/wellness spots.

“Our hope is that if it takes off, it can continue year-round as a collective of great locally owned, tiny businesses, all on one platform,” says Roarke.

Follow Shop Strong JH on Instagram or visit for more information about shopping small in this mountain community.


Categories: High-Country Communities