Aspen Celebrates the Opening of a New Luxury Watch Boutique

Photo: Avi & Co.

Avi & Co. has opened a new, 625 square-foot location in Aspen’s rich shopping district. A literal jewel box charmer, the shop is a welcome addition to the two other Avi & Co. retail stores in New York City and Miami, Florida. “The upscale designer shopping district, rich downtown history and culture, and breathtaking natural scenery perfectly embodies our values,” says Jose Ayala, head of operations at Avi & Co.

Opening the Aspen location required curating a design that welcomes and appeals to the discerning customer in the Mountain West. The retail space features tall ceilings and large, picture windows offering views of the adjacent courtyard and neighboring restaurants. “The storefront maintains the architecture of the building and the streetscape,” says Ayala.

Photo: Avi & Co.

“It’s really the store’s interior where customers will see our brand’s special mark,” Ayala explains. “We incorporated natural stone, and antique bronze finishes to really speak to the mountain aesthetic.” Upholstered walls, and the store’s uniquely fluted millwork makes Avi & Co. a one-of-a-kind space unlike any other in Aspen’s retail landscape. 

Sumptuous seating and furnishings have masterfully curated a uniquely bespoke space that offers clients’ a relaxed and inviting customer experience. Unique plush chairs and a separate lounging area give customers a place to sit and relax as they chat with the expert staff.

Photo: Avi & Co.

The Aspen shop offers prestigious timepieces such as Richard Mille, Patek Phillippe, Audemars Piguet, and Rolex. Clients may also browse a selection of custom-made jewelry featuring diamonds and colored gems, including earrings, necklaces, bracelets and rings. With unique pieces tailored for various personalities and occasions, each creation is distinct, ensuring exclusivity in every selection.

Avi & Co. is open to shoppers who wish to stop-in to browse. Appointments can be reserved for a one-on-one attention ensuring a completely personalized shopping experience. “As a family-owned business, we’re focused on creating longstanding relationships with our clients,” Ayala says. “We have created a store environment designed to be an extension of our clients’ homes—a comfortable, luxurious spot they look forward to visiting every time they’re in town.

To book an appointment, visit the Avi & Co.’s website.

Photo: Avi & Co.