Readers' Survey

1. Which features do you find most useful?

(Mark top three choices)

  a. Architecture

  b. Home décor, art and furnishings

  c. Travel (resorts, hotels, spas)

  d. Entertaining

  e. Real Estate trends and properties

  f. “How-To” articles with home remodeling tips

  g. Landscape and gardening

  h. Home finishes and fixtures, such as flooring, fabrics, carpets, appliances, etc.

  i. Interviews with experts on home-related topics

  j. Shopping (new home products and trends)

  k. Green building and design

  l. Other (please list):

2. Do you enjoy seeing photos from high-country events that Mountain Living has attended and/or sponsored?

Yes      No 

3. Do you enjoy reading about mountain homes that are currently on the market?

Yes      No  

4. What price range would you like to see more of in Mountain Living’s home and real estate features?

a. $100,000-$300,000

b. $300,000-$500,000

c. $500,000-$700,000

d. $700,000-$1 million

e. $1 million-$3 million

f. $3 million-$5 million

g. $5 million-$10 million

h. $10 million-$20 million

i. $20 million+

5. Would you like to see more or less of the following subjects in Mountain Living?

a. CULTURE (art, music, theater)

  More

  Less

b. ENTERTAINING

  More

  Less

c. RECIPES

  More

  Less

d. GARDENS

  More

  Less

e. CELEBRITY HOMES
  More

  Less

f. TRADITIONAL HOMES

  More

  Less

g. CONTEMPORARY HOMES

  More

   Less

h. CONDOS/TOWNHOMES/FRACTIONAL OWNERSHIPS

   More

Less

i. HOME INTERIORS: KITCHENS

   More

   Less

j. HOME INTERIORS: BATHS

   More

   Less

k. WEEKEND GETAWAYS

   More

    Less

l. MOUNTAIN TRAVEL

   More

   Less

m. SHOPPING (TRENDS/NEW PRODUCTS)

   More

   Less

n. CLOTHING/JEWELRY/ACCESSORIES

   More

   Less

o. GREEN BUILDING AND DESIGN

   More

   Less

p. HOW-TO/INSTRUCTIONAL

   More

   Less

q. REMODELING/RESTORATION/BEFORE AND AFTER

   More

   Less

6. Is Mountain Living easy to use? Can you find what you're looking for?

Yes      No 

7. Where do you purchase/find Mountain Living?

  a. I am a subscriber

  b. At the airport

  c. At a bookstore

  d. At a grocery store/other retail

  e. At a hotel/resort

  f. At high-country events

8. If you are not a subscriber, what ONE thing made you buy this issue?

  a. Cover photo

  b. Cover headlines

  c. One or more articles in the table of contents

  d. Overall look of the cover

  e. Thickness of the magazine

  f. Friend, relative, co-worker

  g. Previously read someone else’s copy

  h. Easy to find/see at the newsstand

  i. Other

9. When you see a product or service of interest in Mountain Living, do you:

  a. Call the business directly

  b. Visit the Web site

  c. Visit the business in person

  d. Other

10. How long do you keep each issue of Mountain Living?

  a. One month

  b. 2-4 months

  c. 6-8 months

  d. 8-12 months

  e. More than one year

11. Do you follow the progress of Mountain Living’s Dream Home series either in the magazine or online at mountainliving.com?

Magazine

Yes     No 

Website

Yes     No 

12. What do you like best about Mountain Living’s Dream Home coverage?

  a. Learning about the construction process

  b. Seeing construction photos

  c. Finding “green” interior design ideas

  d. Learning about new “green” products

13. How can we improve our coverage of the Dream Homes?

14.  (Please be specific)

READER INFORMATION

Please be assured that we will not sell or share your personal contact information with any other party.

15. What is your age?

  a. Under 24

  b. 25-35

  c. 35-45

  d. 45-55

  e. 55-65

  f. 65+

16. What is your gender?

  a. Female

  b. Male

17. What was your total household income from all sources before taxes in 2006?

  a. Less than $100,000

  b. $100,000-$199,999

  c. $200,000-$299,999

  d. $300,000-$399,999

  e. $400,000-$499,999

  f. Over $500,000

18. Are you a homeowner?

Yes    No 

19. What is the market value of your primary home?

  a. $100,000-$300,000

  b. $300,000-$500,000

  c. $500,000-$700,000

  d. $700,000-$1 million

  e. $1 million-$3 million

  f. $3 million-$5 million

  g. $5 million-$10 million

  h. $10 million-$20 million

i. $20 million+

20. Do you own a second/vacation home?

Yes    No 

21. What is the market value of your second/vacation home?

  a. $100,000-$300,000

  b. $300,000-$500,000

  c. $500,000-$700,000

  d. $700,000-$1 million

  e. $1 million-$3 million

  f. $3 million-$5 million

  g. $5 million-$10 million

  h. $10 million-$20 million

  i. $20 million+

22. Do you own a condo?

Yes     No 

23. Do you own afractional ownership property?

Yes     No 

24. Do you plan to remodel or restore your home in the next 12-24 months?

Yes     No 

25. What other magazines do you enjoy? (check all that apply)

  a. Architectural Digest

  b. Western Interiors & Design

  c. Cowboys and Indians

  d. Sunset

  e. Travel & Leisure

  f. People

  g. Other:

26. What activities do you enjoy? (check all that apply)

  a. Skiing/ Snowboarding

  b. Snowshoeing

  c. Hiking

  d. Road Biking/Mountain Biking

  e. Golf

  f. Boating/Water Sports

  g. Camping

  h. Fishing/Hunting

  i. Gardening

  j. Antiqueing/Collecting

  k. Sewing/Crafting

  l. Reading

  m. Cooking/Wine

  n. Entertaining

  o. Shopping

  p. Visiting museums/historical sites

  q. Home improvement

  r. Attending home tours

  s. Spa visits

CONTACT INFORMATION

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Phone: 

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THANK YOU! We appreciate your help.